On the eve of Eurovision 2012, Swedish hope (and bookie favorite) Loreen is turning to her fans for support. Not only for votes, but for their artistic help in making the video for her Eurovision song “Euphoria”.
On her Facebook page, Loreen asks fans to take Instagram photos that illustrate some part of the lyrics to “Euphoria”. If they upload their photos to Instagram with the tag #Loreen12p, the photo enters the contest to be used in the official music video for the song.
Screenshot from Loreen’s Facebook page.
An innovative take on using Instagram for cultivating fans and collaborating with them. Go Loreen – best of luck in Eurovision. Here’s the current video, posted on YouTube by Warner Music in Sweden:
Thanks to my Swedish pal @Kullin, who first blogged about Loreen’s contest.
